Franchising is about joining like minded people on a unique journey, we want the best to join us...


Joining an established franchise essentially allows you to own your own professional residential sales & lettings business whilst being part of a proven and highly successful brand which is ever evolving and constantly moving forward. We provide an opportunity to generate other income from the internal referral system, in many cases sufficient enough to cover and exceed the monthly franchise fees.

If you successfully manage your branch to its full potential you will maximise the numerous income streams available to you. Revenue can be generated from many sources such as residential sales & lettings/property management, internal referral business, external referral arrangements, financial services, home conveyancing, new homes, corporate sales & part exchanges. All of this is possible as you are joining an established business with a good track record for achieving consistent results.

Arguably we have reduced the risk assosicated with launching a new business and provide support by advising on all aspects from day to day estate agency, sourcing and setting up the premises which then operates as well organised and compliant business.  

We are made up of numerous independent companies operated by some of the best in the business and so our success as a network is built on firm foundations of knowledge and professionalism. 

If you would like to know more about Estate Agency Franchise Group's franchise opportunities simply complete the contact form above or call  01908 000000

All conversations will be strictly private and confidential. A non disclosure agreement is available.


Meet Our Team

Mark O'Shea

Mark O'Shea Director

Entering the estate agency industry in 1995 I have spent my entire career in the industry and progressed through all levels to branch management before setting up Urban & Rural with Craig. As director of the franchise division I now devote my whole time supporting and developing the existing and future franchise group. Earning a position on Guild Property Professionals National Advisory Council board allows me to be part of a national team of property professionals always looking to improve the reputation of the industry and its members. The future with Estate Agency Franchise Group, working with other experienced talented property professionals can only further the brands involved to achieve our goals.

Craig Reynolds

Craig Reynolds Director

Starting my estate agency career at a corporate group in 1990 i have now worked in the industry for over 27 years. Managing corporate branches before setting up Urban & Rural in 1998 with Mark I have overseen a group of branches before creating the existing Franchise model which I devote 100% of my time and attention to supporting and developing. Earning a position on the Guild Property Professionals National Advisory Council allows me to be part of a national team of property professionals always looking to improve the reputation of the industry and its members. Estate Agency Franchise Group is the next phase in developing the growth of the business and I am very excited about the future with the entire team.

Simon Thurston

Simon Thurston Direrctor

My career in estate agency started in 1973 as a trainee negotiator with a very well respected company on the south coast. During the period 1973 through to 1999 my involvement in estate agency progressed through a number of sales and management roles culminating in my position as a Divisional Sales Director with responsibility for in excess of 100 estate agency branches as well as a very successful financial services operation for a well known corporate estate agency. In 1999 I took the opportunity to take the slightly daunting but very exciting and empowering step of leaving a very well paid career with an excellent national organisation, and together with some other like minded colleagues move into the world of self employment, and became one of the founding Directors of Enfields. In 2005 having helped to establish an award winning estate agency brand we as in the Enfields Board took the strategic decision to offer our market leading brand and selling systems out to a limited number of individuals on a franchised basis. Now in 2017, I am delighted and hugely motivated by the fact that we have come together with Urban & Rural a firm which shares our standards and ethos, in a strategic alliance under the umbrella of Estate Agency Franchise Group to position ourselves in the market to be able to offer our exciting franchise proposition out on a regional and national basis.

Ian Soulsby

Ian Soulsby Director

Having qualified as a Solicitor I specialised in property law and employment law building up a wealth of experience. For many years I sat part time as an Employment Judge in the Employment Tribunal. I also have many years of experience in the management of property related businesses and hold a Master’s Degree in Business Administration. Since 1999 I have been directly involved in the management of Enfields and the subsequent expansion of the business as a fully franchised organisation. The establishment of Estate Agency Franchise Group is an exciting development enabling us to use our combined strength to promote the expansion of the group both through acquisitions and new start-ups.

Kate Gregory

Kate Gregory Business Development Manager

With over 12 years of experience in the property industry both in the UK and internationally, I am a highly motivated, organised individual with excellent people skills, who loves a challenge. Within my role at Urban & Rural I aim to drive growth and penetration across our network by providing an unquestionable service to both new and existing business customers through solution and data expertise, all while maintaining personal values and extreme integrity.


What our partners say...


Stuart Scott - Owner (Flitwick & Barton le Clay branches): 

When I decided in 2003 that the time was right for me to open my own estate agency I looked at all the options and tried to ascertain if I should make this big step on my own or should I consider joining a franchise. I was already working within a successful franchise operation and I could see the benefits the wider network gave to help beat the corporate valuers and win instructions whilst other standalone agents in my area struggled so was already leaning towards this set up.

I did speak to a couple of franchise operations, including the one I was already working within and I met with Craig & Mark from Urban & Rural to compare their proposition against the one I was already familiar with and comfortable with. By the end of the first meeting with them my plans were turned upside down. Their enthusiasm and drive was infectious and I loved the additional support they offered, I was not just paying to use a brand I was getting ongoing support and advice on all aspects of agency, running a business, employing staff, keeping up to date with changes in legislation and much more.

They make many aspects of starting and operating a business less stressful by knowing you have their knowledge and experience to call upon. Since joining in 2003 we have traded through fantastic and difficult times, Craig & Mark have always offered support and at times sounding board when I need to let off steam or have had a new idea. Over that time I have seen how much the market has changed and I am very thankful I am not a standalone agent trying to make my own way in the current market. The benefits of an Urban & Rural franchise are numerous but some which I have really come to appreciate over the years are; Support, support, support – they are always at the end of a phone to listen and offer help or advice, they love seeing branches being successful and their passion is much more than the slight increase in their franchise fees they genuinely want every office to be the best in their area.

Even more support – Every single director knows each other, we are all friends working really closely together to offer each other support. Some are better with marketing, some with technology, some with negotiating deals, some with employee law and we speak to each other regularly and share ideas. I do not have to worry about coming up with every new idea to drive my business forward because we all try new ideas and if they work we discuss them and other franchisees choose whether to adopt them. Income generation – I make more money back by being part of the Urban & Rural network than I pay in franchise fees, I do consider I am part of the franchise for free by making money from all the income streams provided by being part of the franchise company including; Selling a property outside of the area I normally operate in and collecting a share of the fee referring a valuation to another branch from an applicant who may have instructed another agent collecting a valuation from another office which I may have never got the opportunity to value passing FS leads to the Urban & Rural solution – in over 20 years of agency by far the best mortgage solution I have ever worked with Creating a lettings arm within my business which generates income and value without me having to worry about the management Bulk buy savings – We are able to negotiate very preferential rates due to the size of the company and a lot of the costs can be split between the branches allowing us to invest in much better marketing and equipment that we simply wouldn't’t be able to proceed with if I was on my own. Essential costs such as a good website etc are all included and something I don’t have to worry about which makes me another saving.

Finally I do have to say that Craig & Mark are always open to new ideas and are not set in their ways, they are accommodating wherever possible and appreciate that the success of Urban & Rural is attributed to all the individual parts of the network.

They do allow you the opportunity to run your own business your way with all the support you need. I have never regretted opening an Urban & Rural franchise and am very pleased that I made that decision all those years ago! 


David Russell (Owner, Leighton Buzzard & Dunstable Branches):

I have worked my whole career within Urban & Rural branches, working for many different offices and different directors, i soon reached a point where i felt i had the experience and know how to operate my own estate agency, I obviously looked around at various options with other franchise companies and the possibility of starting a fresh new brand. It was only after meeting with Craig & Mark that i knew this was 110% the right option for me, what helped with my decision massively was the support they gave me when opening a new franchise.

For me this side of things was very daunting but their help and experience was so valuable at the time, I knew how to operate an office and get a team hitting targets but everything else such as running costs, securing a premise’s, understanding the terms of a commercial lease among many other things these were things i was out of my depth with if i am honest, Both Craig and Mark were there to advise at all times right down to narrowing potential office locations, I can honestly say our business would not be where it is today without this initial support we had.

Safe to say this support is on going with regular meetings that we have with them to analyse our place within the market and to run through some fresh idea’s etc, some people will look at Craig & Mark as just franchisors but they are both fantastic estate agents with their fingers very firmly on the pulse which make them such a good sounding board for any ideas or initiatives we would potentially consider running as a branch, Having your own ideas is also the other great thing about Urban & Rural franchising.

We genuinely get to run it as our own business, I think Craig and Mark very much understand that every area does vary with what works for them but the one thing that is always in place with all of our franchises is the structure, branding and support that we need to make a successful business. It is not only Craig & Mark who offer support to us though, we have some great people working within the company with so much knowledge and experience. 

As one of the newer franchisee’s i have benefited hugely from being able to tap into this resource, I would like to think we are a very close knit group of people who are genuinely there to help each other when needed and share ideas that are working within our territory. I can honestly say professionally and personally opening an Urban & Rural franchise is the best decision i have ever made. 


Tony Inskip (Owner, Bedford branch):

To a future franchisee…. I was in your position 12 years ago, Shall I set up my own business? Will it work? Can I do it? What area to pick? Will I lose money? I ran one of the top offices of a 23 office franchised company and was always told by others, you won’t make it etc etc but I knew I could and took the plunge. I have never looked back. Why franchising? Being in business alone is a bit like going to the gym or the pub. its not much fun on your own! When you are in a franchise you have the best of both worlds, the ability to get out what you put in with the benefit of a recognised instant brand on the high street and online which opens doors straight away.

If I was called Tony Inskip estates no one would ever really heard of me and would probably never think to call me out to value their property, so if you have no stock you don’t really have a business. Why Urban and Rural? In 12 years i can honestly say Craig, Mark and I have never had a cross word and they leave you to run your business without interfering in the day to day aspects. But they are there for a chat and serious advice when those quiet moments come and honestly they do come but they pass much easier when there is someone to talk to and share those times. In the last 5 years and more importantly in the future Craig and Mark have been leading the way and embracing fast moving technology with new ideas and implemented no end tools for us to use which if I was on my own I would;

1: Not have the time to attend numerous seminars and learning groups which they do on our behalf.

2: Not be aware of these features and innovations as early as they bring them to us.

3: Not be able to implement as they would be too expensive as a single office business.

With their skill you will be able to concentrate on establishing your business while they take care of and invest in the brand for your benefit. Most importantly on a personal note Craig and Mark are always full of enthusiasm and open to ideas, they have never said ‘’that won’t work’’ they always say lets try it!! What impresses me most it that they are totally discreet and everything they do and know about their franchisees is held in the strictest confidence and remains that way. Integrity is a rare quality and they both have it in abundance. Don't worry, you are not alone and I hope this helps you in your decision making. 


So what are we looking for?

We want to speak to you if you are the owner of an existing estate agency, an experienced estate agent or branch manager, a regional or senior manager in a large ccorporation or an entrepreneur who likes all that our brands represent. If you are are passionate about what you do and want to own your own business please contact us using the form below:


Contact Us

Please contact us in strict confidence by completing this form;